Despite the challenges of the pandemic including travel restrictions and access to foreign customers Protern.io is planning significant growth from the European Alpine, Para Alpine and Ski and Boarder Cross markets over the next six months. On July 15, an agreement was signed with Bergamin Sport Conceptions of Switzerland to act as the European Business Development partner for Protern.io
“We laid the groundwork with our launch in November of last year at Lake Louise World Cup and our demos at world cup European events into early 2020,” states Alastair Smith, CEO of Proskida makers of Protern.io. “We have an opportunity to move to the next stage of our sales plan, maintain our momentum and to grow our presence in the market. Teams in Europe are returning to the glaciers and training. Our hope is that this project sets the framework for expansion into other markets in the near future.”
Bergamin Sports Conceptions (BSC) of Switzerland was chosen for their experience in sales, partnerships, and events in the sport world, and their well established and long-term relationships with key sport federations and teams. Livio Bergamin will lead Protern.io Partnerships and Sales in Europe while Luana Bergamin, Principal of BSC will act as a strategic advisor. Doriano Bergamin, a former professional alpine skier will represent Protern.io as a brand ambassador. The team in Europe will report and work collaboratively with Proskida’s Business Development lead in Canada.
“We have been aware of and watching Protern.io since last year and are excited for the opportunity to help grow the brand in the European market” stated Luana Bergamin, Principal of Bergamin Sport Conceptions. “We believe our experience, relationships and knowledge are the perfect fit to help Protern.io achieve its objectives. We are already planning our first demo on the snow with some of Switzerland’s top alpine coaches.”
The partnership in Europe is the latest in a series of growth plans for Protern.io alpine software which includes North America. In addition, in the next six months there are plans to expand into endurance sports like cycling, running, and paddling.
“We are happy with the subscription rate to date and are ready now to service and support a larger base for the alpine product. It is important to us that we had the product at a level we were happy with and could provide real value for athletes and coaches,” said Smith. “As we refine and add features to the alpine version we are building out and looking for key partners to begin testing the endurance sport functionality. That real-world feedback is part of what we believe makes our software that much better. We really are committed to delivering a tool that allows users to train smarter and improve faster.”